Promote blog postsīefore Instagram introduced link stickers, it was tricky to share links to articles, especially if you didn't have access to swipe-up links.
Now that you know how to add a link to an Instagram Story, you can use this new feature to promote different types of content. Adjust the color and size of your link to match your brand aesthetic. Paste your URL in the link field and then tap done.Ĥ. Select the sticker icon from the sticker tray and then choose the link sticker from the options available.ģ. Next, select Story from the menu and then upload a photo or video to create new content.Ģ.
Open the Instagram app on your phone and tap the plus icon in the upper-right hand corner. Example from Fenty Beauty’s Instagram Account How to add link stickers to your Instagram StoriesĪdding link stickers to your stories is quick and easy to do. And when Instagram users tap on a link sticker, they are taken to the landing page of the URL you linked to. You can move them around, rotate and resize them, or change their color. They are easy to customize based on your content and branding. Example of how several brands use link stickers in their storie s.
Link stickers appear on your screen just like any other Instagram Stories sticker - but with a clickable link icon. But now, any Instagram account, regardless of its size, can add a link to Instagram Stories! So you don't have to be an influencer or have a verified account to take advantage of the sticker feature. Previously, the Instagram swipe-up feature could only be used by accounts with over 10K Instagram followers. Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker.
What Are Instagram Stories Link Stickers? Here's a quick step-by-step guide on everything you need to know about adding Instagram's new link sticker to your stories. Once you learn how to add a link to an Instagram Story, you can drive traffic to your website and increase conversions and sales. According to an Instagram survey, 50% of people have gone to a website to purchase a product or service after seeing it in Stories.